THE NINE NETWORK OF PUBLIC MEDIA AND PBS KIDS REPORT GROWTH ACROSS ALL PLATFORMS IN 2011
With Top-Ranked Educational Properties, PBS KIDS is Reaching More Children with More Free Content Across All Platforms than Any Other Children’s Media Company
ST. LOUIS, MO, January 4, 2012 — With top-ranked educational properties leading the charge, the Nine Network has had an incredibly successful year in children’s programming, as PBS KIDS is serving more children in St. Louis and across America with more free content across all platforms than any other children’s media company.
The latest ratings illustrate that families are turning to the Nine Network and PBS stations nationwide as educational resources in their communities. Nationally, in its current season-to-date, PBS has reached 61percent of kids ages 2-8 years old, and 22.6 million children ages 2-11 (NPower full-day reach for all PBS stations, September 19 – December 20, 2011). Moms supported tune-in as well; PBS KIDS was number one in November among moms ages 18-49 with children under the age of 3, with PBS KIDS programs holding the top five spots among their most-watched children’s series.
Widely popular literacy and science curriculum-based series — CURIOUS GEORGE, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! and SUPER WHY— were consistently rated as top-10 kids programs for children (ages 2-5) throughout 2011, according to Nielsen NPower national program ratings.
Programming specials also drove record viewership for PBS stations across the country. Over the Thanksgiving holiday, 4.5 million children (ages 2-11) tuned into the Curious George Holiday Spectacular. The PBS KIDS special A Very Monkey Christmas netted an 11.7 rating among kids (ages 2-5), and was the highest rated children’s television special in the U.S. among kids (ages 2-5) and with moms of young children. Earlier in the year, over 1.7 million kids (ages 2-11) tuned in for the premiere of the DINOSAUR TRAIN movie Dinosaur Big City, one of the most-watched kids’ shows in August, based on Nielsen data (NPower, Live+7 AA).
The Nine Network is serving the St. Louis area by providing the most rigorously researched educational content available. Nine PBS and Nine Kids (a 24/7 channel) provide a daily total of 32½ hours of trusted children’s content that is both educational and entertaining and helping all children in St. Louis build the skills they need to succeed in school and in life.
In 2011, the Nine Network offered families content not only on air, but also online, on mobile and on the ground to help kids build critical skills.
Online, PBSKIDS.org continues to be the go-to location for kids and parents, with over 11.7 million unique visitors in November, a 20 percent increase over a year ago (Google Analytics, November 2010 – November 2011). The site also continues to be the number one source of free online video, serving an average of 98 million video streams per month. Games are also growing in popularity, with an average of 9.8 million unique visitors each month at PBSKIDS.org.
PBS KIDS has launched 14 educational mobile apps to date, downloaded over 1.5 million times. A free PBS KIDS Video App, which provides local tune-in information so that families know when to catch their favorite series on Nine PBS and Nine Kids, launched on the iPad in May 2011 and was expanded to the iPhone and iPod touch in December.
With high ratings and online and mobile content usage, the Nine Network is increasingly serving St. Louis-area children wherever they live, learn and play through educational and engaging PBS KIDS content.
About the Nine Network of Public Media
The Nine Network of Public Media is a multifaceted public media organization creating a network of individuals and organizations empowered by public media to strengthen civic life. One of the nation’s most watched public television stations, Nine offers the people of the St. Louis region multiple ways to explore the world and become engaged in civic life, including the Nine Center for Public Engagement, nineAcademy, ninevoices.org, ninenet.org and four distinct broadcast channels (Nine PBS, Nine World, Nine Create and Nine Kids). The Nine Network’s rich legacy of serving the community was launched in 1954 and continues through our mission of bringing St. Louis together as we connect our region to the world and the world to St. Louis.
About PBS KIDS
PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.
Ratings Source: Nielsen NPower national program ratings for PBS KIDS properties and select cable networks (Cartoon Network, Disney Channel, The Hub, Nickelodeon, and Nick Jr.), 9/20/2010-7/31/2011